What’s up with Apple’s seemingly strange decision to design and stock third party accessories in Apple designed packaging?
I think I may have an answer
If you remember back in April 2015, Apple announced that in conjunction with, and to be managed by,The Conservation Fund they were purchasing two Forests totaling 36,000 acres one in North Carolina and another in Maine .
Here is Apple’s Linda Jackson on Apples intention with it’s purchase at the time.
Lisa Jackson, Apple’s vice president of environmental initiatives and former administrator of the U.S. Environmental Protection Agency, told BuzzFeed News that the company managing its own supply chain — rather than buying pulp from outside vendors — represents a massive step forward.
“Imagine if every time you opened a package from a company you knew that it came from a working forest. And imagine if companies took seriously their paper chain and made sure that was renewable, just like energy. And imagine if they didn’t just buy renewable paper, but took the step of ensuring that they would stay working forests forever.”
Read my earlier post here
By bringing in outside vendors and enticing them with special placement in Apples’s retail Stores in exchange for utilizing Apple’s sustainable Forest for sourcing their packaging Apple may be moving this initiative forward. A Win Win for all.
Just a Guess !