Apple’s strategy of doubling down on privacy as an effective business model in response to Google and its Android OS seems to be bearing fruit for company. As arguably the most famous proponent of citizen privacy Erik Snowden commented directly to this question posed by TechCrunch journalist Constine
Jeez, if you listen to all the dopey commentary out there you would think Apple had a problem on their hands, Let’s step back a minute #1 Apple walks a fine line when it comes to software, for the most part Apple places apps on their devices to set a bar for third parties to emulate. From day one, Apple’s has not made it their mission to produce the best software product, rather they will offer a product to fill a needed application gap. Apple believes that great software sells great hardware the Apple 2 made history because of a spreadsheet called Visicalc. Mac needed MacWrite before MSFT produced Word & Office. It is what has always set them apart from Microsoft, they wish to encourage third-party companies to produce great software, Apple wants a diverse echo system. #2 The new Map App has been fine for me so far but if I don’t like it, which is the case with the new podcast app I will look to a third-party. There must be one hundred navigation apps out there, priced from $.99 to $79.99. Right now the competition is exploiting an issue (they need something) and the Wall Street boys like to play the ups and downs so they add fuel to the fire.
Today’s verdict justly comes on the anniversary of Steve Jobs voluntarily stepping down from his leadership role @ Apple. This issue with competitors was a chief concern for Apple’s CEO and I am sure he would be very pleased with this victory. The California jury decision is not only a win for Steve Jobs and Apple, it is a win for all American businesses that value the ideals of true and fair competition. Samsung’s distasteful public statement after the verdict is only further proof that Samsung just does not get it. Ingrained in their company’s culture is the concept that competing in business is only a matter of efficient production irregardless of the products origin, environmental concerns or working conditions. Apple plays by the rules agreed upon by international business and so should Samsung. While most Pacific Rim corporations follow a business model of copying other companies innovation and reproducing a less expensive version, Samsung has deliberately crossed the line by stealing trusted information from their own client and using it to compete against their own client.
“The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than even we knew. The lawsuits between Apple and Samsung were about much more than patents or money. They were about values. At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.
”Click on the links below for two previous columns and a more in-depth analysis.