“Our job is to ensure our silicon is so compelling, in terms of running the Mac better or being a better iPad device, that as they make those decisions they can’t ignore us,” Otellini said.
The problem for Intel is two fold, First; this happens only if Apple is able to customize Intel’s chip to their specifications in order to maintain its dominance over competitors. Many reviewers neglect to credit Apple’s customized chips for the smooth user experience Apple can create by this process. Android like the Windows platform suffers from lowest common denominator approach to satisfy the many hardware accommodations needed to support their system. Second: Currently Apple’s ARM processors are produce by its untrustworthy manufacturer Samsung. Apple knows enough not to put all it’s eggs in one basket the beauty of ARM is that Apple can choose from many manufacturers, their problem encounter with Samsung is one of huge supply, Apple is working boldly to help other producers come up to speed, see related post below Maybe Intel can be trusted but they would have to supply a very compelling product, which I think is what Otellini is referring to. tv
Read our post about Apple’s Think Different business approach
